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Simbyte TechnologiesSimbyte.
Real Estate

A faster listings platform and CRM for Coastline Realty

Coastline Realty's agents were losing leads between a slow listings site and a spreadsheet-based follow-up process. We built a unified listings platform with built-in lead routing.

+52%
Lead-to-showing conversion
<2 min
Average lead routing time
2.4s → 0.9s
Listing page load time

The challenge

Coastline Realty's listings were published on a slow, template-based site pulling from an MLS feed with significant lag, while lead follow-up happened manually through a shared spreadsheet. Leads regularly went unanswered for a day or more, and agents had no visibility into which leads had already been contacted.

What we built

We built a custom listings platform with direct MLS feed integration, fast map-based search, and optimized image delivery, paired with a lightweight CRM that automatically routes new leads to the right agent based on property type and territory, with SLA reminders if a lead goes untouched.

The results

Listing page load times dropped from 2.4 seconds to under a second, and lead-to-showing conversion increased 52% within the first quarter as follow-up times dropped from over a day to under two minutes on average. Coastline's brokerage has since expanded the CRM to cover their rental management team as well.

Web DevelopmentCRM & SaaS Development

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